![]() ![]() This provides a modern, yet equally frustrating electronic version on the classic board game, while doubling as a facility to claim and collect your tokens.īut if winning a major prize is statistically improbable, what’s the point? Enter the consolation prize, designed almost entirely to claw you back into the restaurant: ‘Instant Win’ prizes like chips or a small soft drink. Maccas adds another gamification layer to their marketing in their flashy, yet UX challenged phone app. After all – the game isn’t designed to get you into that brand new Suzuki Vitara, the game is designed to make the business money. How is gamification profitable? McDonalds simply restrict the quantity of specific pieces of the Monopoly real estate tokens, naturally mitigating any risk associated with too many winners. ![]() This method is proven to increase engagement, loyalty, the consumer experience and above all – move product. Gamification, simply put – is a marketing campaign masquerading as a game, which serves to bridge the engagement gap between business and customer to improve the likelihood of conversion. It’s McDonalds Monopoly time, possibly the most obvious example of gamification, where the dynamic duo dangle the veritable deep-fried carrot in front of millions of Australians who are battle-hardened against most marketing efforts of the fast food juggernaught. Parker Brothers’ accurate prediction of the current Sydney housing market, and perhaps the leading cause of animosity between family members during power outages. ![]()
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